THE PEOPLE AND PASSIONS POWERING THE CREATOR ECONOMY
A Conversation with M88’s Talent Powerhouse Stephanie Piza
Stephanie Piza is nothing short of a powerhouse when it comes to talent and the creator space. We sat down with the talent expert to chat about the industry and where it’s headed. Here’s what she had to say.
The Tale of Talent and Tequila: Matthew McConaughey and Wife Camila Alves Launch Tequila Brand
Matthew McConaughey and his wife, model and designer Camila Alves, are joining the long list of celebrities who have launched their own tequila brand: Pantalones.
5 Industries That Are Booming in the Creator World
The creator economy is booming and only continuing to increase in popularity. Take a look at five industries in the space that are particularly interesting and growing rapidly.
We Asked ChatGPT About Top Creator Brands; Here’s What It Said
While the initial hype around ChatGPT may have subsided, it’s still very much a thing. As the creator economy continues to grow, we’re eager to ask the popular AI chatbot more questions about the space.
The Creator Economy Is Expected to Be Worth More than $500 Billion in Less Than Five Years
It’s no secret that the creator economy is booming, and Goldman Sachs put a number on the industry. By 2027, the creator world is expected to be worth half-a-trillion dollars.
A Day in the Life of UTA Executive Shelly Marchetti
Shelly Marchetti is a powerful and impressive executive at United Talent Agency (UTA) who works within the Beverly Hills, Calif.-based ventures group and business development.
You’re Building a Creator Brand; What Comes First?
Discover how venture studios and celebrity-backed incubators are paving the way for creator brands.
CreatorForce Glossary: Words Every Creator Economy Expert Needs to Know
The creator economy is booming, and staying in the loop with the terminology can be intimidating and confusing. We compiled a list of creator-focused terms to stay in-the-know.
5 Celebrity and Creator Non-Alc Beverage Brands
As the demand for healthier lifestyle choices and non-alcoholic options grows, several celebrities and creators have enthusiastically endorsed or even created their own non-alcoholic beverage brands.
The Perfect Match: How CreatorForce’s Daniella McBride Pairs Influencers with Brands
CreatorForce identifies celebrity and creator talent who authentically match brand, vision, and culture. We caught up with the Head of Creator Partnerships Daniella McBride to learn more.
How tbh Builds a Creator Brand While Its Founder is in College
We chatted with the hazelnut spread company’s CEO Elena Guberman to discuss the unique learning experience and steps she’s taken to ensure the company succeeds.
Here's What ChatGPT Says About Creators and Creator Brands
What does AI have to say about creator and celebrity brands? Turns out, a lot. We caught up with the popular chatbot ChatGPT to learn more about creators and how they're influencing today's most innovative brands.
This Creator Brand Wants to Make Its Tequila the Celebrity
Some creator brands put the celebrities at the forefront of their branding strategy, but the team behind Calirosa wants the product – rosa tequila tequila to take center stage.
Chamberlain Coffee Proves Marketing Goes Beyond Celebrity
Service and providing potential clients and customers with testimonials is one of the best ways to market.